The Black Pearl rises between the cliffs, overlooking the sea of the well-known city of Monopoli.

A crystal clear sea and lush vegetation surround the structure which enjoys an enchanting view of the suggestive

Old Town.

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Lido by day with La Bodeguita bar and restaurant, it transforms at sunset into an American bar, where you can enjoy excellent drinks while listening to good music and enjoying the unique atmosphere that is created.

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The owner completely relied on us to create a Brand Identity that encompassed all his ideas.

To better understand them, we thought of  a keyword that could represent this splendid structure.

And what if not "SUMMER"? What do you imagine when you hear this word?

We have identified ourselves with tourists and many other terms have come to mind that could encompass the "key" word such as fun, heat, sea, a cool drink, costume, smile, saltiness...

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We have created a direct, very minimal logo, with a payoff that summarizes with a clear idea what La Perla Nera offers to customers.